Back in my day…that’s crap.
This is part of an article I wrote a few years ago for FMQB. I recently read something on facebook that made me think of this paragraph: We can’t continue to look at building radio “stars” the same way we once did. Traditionally, you interned, got a part time job in promotions or on the weekends, and then just waited for your big break. With budgets being scaled back and the traditional opportunities lessened, we as managers need to create and apply energy towards new ideas and outlets for the next generation. Create viral stars, intern bloggers, characters on shows, role players, etc. If you find an intern or a promotions person who has that special something, but they aren’t ready to […]