If you lack the guts to run up the score on your goals- then having a job where anything is “measured” is not for you. In my field of work, almost everything can be measured and monitored. I am surrounded by numbers and metrics all day. (Sorry kids, running radio stations isn’t all about playing rock music and meeting cool artists).
Any goal that is written is real. Goals based on statistics are certainly real and should be looked at as a challenge. These goals should not only be hit, but CRUSHED (go long).
I have heard of people “sand bagging” numbers so that they don’t have to work harder to beat them next month, next quarter, next year, etc. Meaning, once they hit a goal the backed off in an effort to make life easier for themselves when they are competing with those numbers. Those people would have a hard time working for me or convincing me that this method is a good idea!
I heard a story of a Program Director that didn't allow his station to live up to its full potential because he was afraid that if he did, another company would put on a competitor. That, to me, is INSANE! To not go for the gold, to not allow yourself and others to feel what it is like to dominate is a damn shame. Not only is that guy a "sand bagger", but he just put himself into another competitive predicament. Someone might perceive him as weak now and launch a station to take advantage of his position. Lord knows I have done this and made a pretty good living out of doing it!
Why would you not want to run up the score in life? To feel the reward of living up to your full potential. To revel in the moment as everyone scrambles to keep up with you. To know that you have reached a level in career or in life that set a new bar for others to try to reach.
Records are meant to be broken. Goals are meant to be set higher and people are programmed to want more. Don't waste your energy and potential by playing it safe. Run up the score. Go for 2 points. Dunk the ball. You owe it to yourself and others. You owe it to your competition...it will make them better and that's ok. They will be the ones who will help you dig deeper and push you even closer to your full potential.
Pull the trigger.
