Often people sit back and steal cool pictures and cards from other Facebook pages or blogs. Sure, that’s easy. Sitting behind your computer screen, sipping on some caffeinated beverage, just waiting for the latest spoof, in viral card form, of the Carly Rae Jepsen song “Call me maybe”; isn’t going to create content that will truly endear you to the audience. You need to capture life. Stop waiting to catch cool and go out and create it.
Yesterday I was at a gas station and next to my car was a group of girls and moms in a SUV. It was all pimped out in 1 Direction decorations (1 Direction is a British boy band that was playing in Houston that night). Since one of the stations I program is a CHR and is considered the “1 Direction Station” in San Antonio, I snapped a picture. I just assumed they were listeners…I was right.
It appears that the random photo I took at the gas station was quickly seen by Hannah (the daughter of the woman who owned the SUV). She told everyone she knows that a picture of her mom’s car was posted on the station’s Facebook page. It had a bunch of likes and Hannah became a star to all her friends. I am confident that they will be talking about this post, as well as the concert, for a very long time. We just became a part of her awesome concert experience.
When we look to create content for your digital properties, don’t forget to capture the little things. When in doubt, snap the picture and post it. You might come across something special or better yet, become part of the experience. Real life events like this go much farther in creating loyal listeners than just another “Call me maybe” card.
